Wessland was created in 2009 as a prelim to Miss Gay USofA Newcomer. In May 2010 we held our first pageant. It branched off by adding a Mr. Division as a prelim to Mr. Gay USofA. Towards the end of 2010, Wessland DROPPED the Miss USofA portion and CHANGED it into its OWN National Newcomer System and added Mr. to it. After Mr. Gay USofA in 2011, we also dropped the Male portion of the USofA System… I decided to expand on the Wessland Brand by adding a Plus Division in 2011. That Plus Division is Called Miss Wessland Grand Empress. In 2012 we added the very first Mr. & Miss Division and in 2013 we added Closetball and M.I. & Femme. On the Newcomer level the focus is teaching, developing, and molding a future National title holder once they transition out of newcomer. On the Plus (Grand Empress), Mr. & Miss side the main objective is to give entertainers, (Especially the Plus) another avenue to display their talents, as well assist in the marketing and promotion of the Wessland brand and of themselves since they too are a Brand. Accountability, Team work, support, respect for self and Pride in the art you deliver are KEY AT WESSLAND. Wessland IS A MARKETING & PROMOTION PAGEANT. You MUST be Visible and have a strong, POSITIVE presence on Social Media.